Race and Ethnicity in Advertising
The definitive online exhibition and archives about how American experiences of race and ethnicity have shaped and been shaped by the development of advertising over the course of the 20th century.
Ballyhoo!: Posters as Portraiture
Think of all the celebrity advertisements you see everyday. Why pick that particular person for that particular poster?
Selling the Dream
“Don’t Sell the Steak—Sell the Sizzle!”
Creative Memo on Lay's Products
Potato chip marketing—how a luxury item became an everyday U.S. food.
Alcohol, Temperance, and Prohibition
More than 1,800 primary sources provide a window into the Temperance Movement and Prohibition.
Marchand Archive
Memorializes Roland Marchand with more than 6,100 images, including more than 2,000 advertisements, and 48 lesson plans drawn from his collection.
Selling the Computer Revolution: Marketing Brochures in the Collection
Presents more than 250 computer marketing brochures from 1948 to 1988.
Making the Macintosh: Technology and Culture in Silicon Valley
Preserves the history of the Macintosh through interviews with designers, technical writers, Apple employees, and others.
Fifty Years of Coca-Cola Television Advertisements
Archives 50 Coca-Cola commercials, broadcast outtakes, and experimental footage.
Posters from the WPA, 1936-1943
Showcases more than 900 Work Projects Administration (WPA) posters produced as part of the New Deal.
Medicine and Madison Avenue
Provides more than 600 health-related newspaper and magazine advertisements from 1910 to 1960.
Ad*Access
Archives more than 7,000 newspaper and magazine advertisements printed in the U.S. from 1911 to 1955.
Digital Scriptorium
12 collections provide primary sources on ads, health and medicine, the Civil War, sheet music, and more.
Living Room Candidate: Presidential Campaign Commercials, 1952-2008
More than 250 television commercials trace campaign issues and the selling of American presidential candidates.