Teaching Materials
Ask a Master Teacher
Lesson Plan Gateway
Lesson Plan Reviews
State Standards
Teaching Guides
Digital Classroom
Ask a Digital Historian
Tech for Teachers
Beyond the Chalkboard
History Content
Ask a Historian
Beyond the Textbook
History Content Gateway
History in Multimedia
Museums and Historic Sites
National Resources
Website Reviews
Issues and Research
Report on the State of History Education
Research Briefs
Best Practices
Examples of Historical Thinking
Teaching in Action
Teaching with Textbooks
Using Primary Sources
TAH Projects
Lessons Learned
Project Directors Conference
Project Spotlight
TAH Projects
Technical Working Group
Research Advisors
Teacher Representatives
Quiz Rules
Teaching History.org logo and contact info

Phillip Morris Advertising Archive


More than 55,000 color images of tobacco advertisements from litigated cases, dating back to 1909, are now available on this site, created as a stipulation of the Master Settlement Agreement between the tobacco industry and various states' attorneys general. In addition, more than 26 million pages of documents concerning "research, manufacturing, marketing, advertising and sales of cigarettes, among other topics" are provided in linked sites to the four tobacco companies involved—Philip Morris, R. J. Reynolds, Lorillard, and Brown and Williamson—and to two industry organizations, the Tobacco Institute and the Council for Tobacco Research. Ads and documents can be accessed by date, brand name, title words, and persons mentioned, among other searchable fields. Images can be magnified and rotated. An important site for those studying the historical uses of advertising to promote smoking and those with a more general interest in some of the motifs in ad texts and images that have become part of 20th-century American life.