Advertising World
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A gateway of links for advertising and marketing professionals, and for students and teachers of marketing communications and related fields. Organized alphabetically into 83 topics, from "Account Planning" to "Word of Mouth." A "History & Museums" section provides 22 links to sites that present past ads and commercials, or deal with the history of advertising and consumer culture. The "Research Center" includes a 167-title bibliography of books on advertising and links to bibliographies on 21 related subjects, including advertising history; two "White Papers" of approximately 12,000 words each on the future of advertising and advertising education; links to 23 advertising-related essays, some of which are on historical topics; and links to more than 40 professional and academic journals on advertising, economics, and sociology. Billed as "the ultimate marketing communications directory," this site will be valuable to students of advertising and its history.