TABLE OF CONTENTS
About the Author
Miriam Forman-Brunell is a professor of history, women, and gender at the University of Missouri-Kansas City. She is co-director of Children and Youth in History, author of Babysitter: An American History, and editor of The Girls' History and Culture Readers, among other works.
Girls’ Labor and Leisure in the Progressive Era
“Going Mamma’s Errands” (1905)
Annotation
“Going Mamma’s Errands” is one of many colorful trade card advertisements that preceded the expansion of marketing during the Progressive era. The idealized version of girlhood represented in this advertisement for Heinz tomato products depicts girls’ errand running. Whether in the countryside or the Lower East Side, errand runners served important roles as consumers and conveyors of goods that connected families with communities and centers of consumption with sites of production.
Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. H.J. Heinz & Co. “Going Mamma’s Errands.” Accessed September 26, 2012.