Packaging Presidents
"With a presidential election just around the corner, this workshop will focus on how presidents are packaged according to the most winnable personality, prepared in minute detail for every public appearance, and promoted as viable candidates and chief executive. Educators will look at examples and methods of how presidential image has been portrayed in the public sphere from George W. to George W. The evolution of presidential campaigns will be examined by comparing and contrasting early, short, and inexpensively-run campaigns to the grueling more than year-long marathons and multi-million dollar campaigns of the present. Educators will also examine the art of campaign buttons, banners, and broadsides of the past to the fire-side chats of FDR, the television ads, sound bites, and Internet of today."