The history of the Macintosh computer is presented on this website. Rather than profile Apple Computer's leader, Steve Jobs, and well-publicized software and hardware developers, materials include 13 interviews with designers, technical writers, Apple employees, a Berkeley user group organizer, and a San Francisco journalist who covered early developments.

In addition, nearly 90 documents from the late 1970s to the present chart company and user group developments, beginning with roots in the 1960s counterculture philosophy. Documents include "From Satori to Silicon Valley," a lecture by Theodore Roszak first delivered in 1985 with afterthoughts added in 2000. There are 13 texts by the first Mac designer, Jef Raskin, press releases and other marketing materials, and texts relating to user groups.

More than 100 images include patent drawings and product photographs.

Highlights of Coca-Cola television advertisements from the Library of Congress Motion Picture archives are exhibited on this site, with 50 commercials, broadcast outtakes, and experimental footage.

There are five examples of stop-motion advertisements from the mid-1950s, 18 experiments with color and lighting for television ads from 1964, and well-known commercials, such as the "Hilltop" commercial featuring the song "I'd Like to Buy the World a Coke" (1971). Additional resources include the "Mean Joe Greene" commercial (1979); the first "Polar Bear" commercial (1993); the "Snowflake" commercial (1999); and "First Experience," an international commercial filmed in Morocco (1999).

The site also includes a bibliography and links to finding aids for other television commercials at the Library of Congress. While this site is relatively small, it provides a good resource for studying the history of post-World War II consumer culture in terms of content and technique.

Designed to help users better understand the evolution and complexity of medicinal marketing in the 20th century, this website provides more than 600 health-related advertisements printed in newspapers and magazines from 1910 to 1960. Ads are organized into six categories: Household Products; Over-the-Counter Drugs; Personal and Oral Hygiene; Vitamins and Tonics, Food, Nutrition and Diet Aids; Institutional and Pharmaceutical; and Cigarettes. Over-the-Counter Drugs; Personal and Oral Hygiene; Vitamins and Tonics, Food, Nutrition and Diet Aids provide the largest number of advertisements; the Cigarette category offers only one.

Supplementary materials, such as internal reports from marketing companies, American Medical Association reports and editorials, Federal Trade Commission archival records, transcripts of 1930s radio commercials, and medical journal articles, focus on the production and influence of health-related advertisements. A bibliography provides 80 further reading suggestions. The project highlights materials for case studies on Fleischmann's Yeast, Listerine, and Scott Tissue.