These 9,000 advertising items and publications date from 1850 to 1920. Selected items illustrate the rise of consumer culture in America and the development of a professionalized advertising industry.
Images are grouped into 11 categories: advertising ephemera (trade cards, calendars, almanacs, postcards); broadsides for placement on walls, fences, and buildings; advertising cookbooks from food companies and appliance manufacturers; early advertising agency publications created to promote the concepts and methods of the industry; promotional literature from the nation's oldest advertising agency, J. Walter Thompson; early Kodak print advertisements; Lever Brothers Lux (soap) advertisements; R.C. Maxwell advertising company images; outdoor advertising; scrapbooks; and tobacco ads.
Each category contains a brief overview, and each image is accompanied by production information. The site, searchable by keyword or ad content, includes a timeline on the history of advertising from the 1850s to 1920. This easy-to-use collection is ideal for researching consumer culture and marketing strategies.
This podcast from the Kansas Museum of History looks at James Dryden, ceramics manufacturer in the 1950s, who cornered the market on souvenir pottery until the highway bypassed his location and Dryden moved his operation out-of-state.
This iCue Mini-Documentary describes how, in the late 19th century, the construction of giant retail stores and the creation of mail-order catalogs brought about a new era of mass consumption in the United States.
This feature is no longer available.
Constructed around an online "toolbox" of texts and documents collected at the National Humanities Center in Research Triangle Park, North Carolina, participants in this seminar will discuss four themes that are central to the Gilded Age: City and Country, focusing on Arcadian mythology, urban realism, and nostalgia; Citizens and Others, especially immigrants, African Americans, and children; Work and Leisure, especially craft, industrialization, and consumerism; and Politics and the State, including party culture, populism, and progressivism. Within each thematic unit, participants will be searching for characteristic sensibilities of the age, as manifest in public life, literature, and/or the arts. Across the discussions, they will try to identify those documents, questions, and exercises that might best enliven their own classrooms.
This iCue Mini-Documentary introduces the phrase "conspicuous consumption," a phrase coined by a Norwegian American sociologist to describe the lifestyles of the newly wealthy in early 20th-century America.
This feature is no longer available.
This exhibit assembles a wide assortment of materials from the 1920s, items loosely related to the prosperity of the Coolidge years and the rise of a mass consumer economy. The collection includes more than 400 documents, images, and audio and video clips on subjects ranging from automobiles, consumer goods, department stores, families, Motion Picture News, and the National Negro Business League, to politics.
An introductory essay provides valuable background information on the Coolidge administration with additional insight on the social and cultural context of the era. An alphabetized guide to people, organizations, and topics includes definitions and brief descriptions. This sort of material has not been widely available, and this collection is extremely valuable as a resource on the development of mass consumption.