Museum of the Moving Image. The Living Room Candidate. Accessed April 13, 2012.

The "Daisy" Ad


During the 1964 presidential campaign, the advertising firm Doyle Dane Bernbach created one of the most famous political commercials of all time for President Lyndon Johnson, a democrat who was running for reelection against republican Senator Barry Goldwater. The ad ran only once, on September 7, 1964, during NBC's "Monday Night Movie," but was re-aired in its entirety the following night during all three network news broadcasts. Johnson won the election by a large margin in November 1964, with 61.1% of the popular vote. First, watch the ad. As you’re watching, think about the ad's imagery, what it is trying to convey, the sounds in the ad, and the central message.

Now decide if the following statements were made during the campaign.