There were two technological innovations that profoundly changed daily life in the 19th century. They were both “motive powers”: steam and electricity. According to some, the development and application of steam engines and electricity to various tasks such as transportation and the telegraph, affected human life by increasing and multiplying the mechanical power of human or animal strength or the power of simple tools.

Those who lived through these technological changes, felt them to be much more than technological innovations. To them, these technologies seemed to erase the primeval boundaries of human experience, and to usher in a kind of Millennial era, a New Age, in which humankind had definitively broken its chains and was able, as it became proverbial to say, to “annihilate time and space.” Even the most important inventions of the 19th century that were not simply applications of steam or electrical power, such as the recording technologies of the photograph and the phonograph, contributed to this because they made the past available to the present and the present to the future.
The 1850 song, “Uncle Sam’s Farm,” written by Jesse Hutchinson, Jr., of the Hutchinson Family Singers, captured this sense that a unique historical rupture had occurred as a result of scientific and social progress:

Our fathers gave us liberty, but little did they dream
The grand results that pour along this mighty age of steam;
For our mountains, lakes and rivers are all a blaze of fire,
And we send our news by lightning on the telegraphic wires.

Apart from the technological inventions themselves, daily life in the 19th century was profoundly changed by the innovation of reorganizing work as a mechanical process, with humans as part of that process. This meant, in part, dividing up the work involved in manufacturing so that each single workman performed only one stage in the manufacturing process, which was previously broken into sequential parts. Before, individual workers typically guided the entire process of manufacturing from start to finish.

This change in work was the division or specialization of labor, and this “rationalization” (as it was conceived to be) of the manufacturing process occurred in many industries before and even quite apart from the introduction of new and more powerful machines into the process. This was an essential element of the industrialization that advanced throughout the 19th century. It made possible the mass production of goods, but it also required the tight reorganization of workers into a “workforce” that could be orchestrated in various ways in order to increase manufacturing efficiency. Individuals experienced this reorganization as conflict: From the viewpoint of individual workers, it was felt as bringing good and bad changes to their daily lives.

On the one hand, it threatened the integrity of the family because people were drawn away from home to work in factories and in dense urban areas. It threatened their individual autonomy because they were no longer masters of the work of their hands, but rather more like cogs in a large machine performing a limited set of functions, and not responsible for the whole.

On the other hand, it made it possible for more and more people to enjoy goods that only the wealthy would have been able to afford in earlier times or goods that had never been available to anyone no matter how wealthy. The rationalization of the manufacturing process broadened their experiences through varied work, travel, and education that would have been impossible before.

Fundamentalism, in the narrowest meaning of the term, was a movement that began in the late 19th- and early 20th-century within American Protestant circles to defend the "fundamentals of belief" against the corrosive effects of liberalism that had grown within the ranks of Protestantism itself. Liberalism, manifested in critical approaches to the Bible that relied on purely natural assumptions, or that framed Christianity as a purely natural or human phenomenon that could be explained scientifically, presented a challenge to traditional belief.

A multi-volume group of essays edited by Reuben Torrey, and published in 1910 under the title, The Fundamentals, was financed and distributed by Presbyterian laymen Lyman and Milton Stewart and was an attempt to arrest the drift of Protestant belief. Its influence was large and was the source of the labeling of conservatives as "fundamentalists."

Useful for looking at this history of fundamentalism are George Marsden's Fundamentalism and American Culture: The Shaping of Twentieth-Century Evangelicalism, 1870-1925 (New York: Oxford, 1980), Bruce B. Lawrence, Defenders of God: The Fundamentalist Revolt against the Modern Age (San Francisco: Harper & Row, 1989), David Beale, In Pursuit of Purity: American Fundamentalism Since 1850 (Greenville: Unusual Publications, 1986), and Mark A. Noll, A History of Christianity in the United States and Canada (Grand Rapids: Eerdmans, 1992).

Lately, the meaning of the word "fundamentalism" has expanded. This has happened in the press, in academia, and in ordinary language. It appears to be expanding to include any unquestioned adherence to fundamental principles or beliefs, and is often used in a pejorative sense. Nowadays we hear about not only Protestant evangelical fundamentalists, but Catholic fundamentalists, Mormon fundamentalists, Islamic fundamentalists, Hindu fundamentalists, Buddhist fundamentalists, and even atheist or secular or Darwinian fundamentalists.

Scholars of religion have perhaps indirectly contributed to this expansion of the term, as they have tried to look for similarities in ways of being religious that are common in various systems of belief. Between 1991 and 1995, religion scholars Martin Marty and Scott Appleby published a 5-volume collection of essays as part of "The Fundamentalism Project" at the University of Chicago, which is an example of this approach. Appleby is co-author of Strong Religion (2003), also from the University of Chicago Press that attempts to give a common explanatory framework for understanding anti-modern and anti-secular religious movements around the world.

Sears Roebuck, like its competitor Montgomery Ward, built its business as a mail-order company. Consequently, many of its customers were farmers or at least lived far away from big cities. The majority of Sears Roebuck customers also ordered out of the Montgomery Ward catalog.

In the early 1920s, many of Sears Roebuck's rural mail-order customers wrote to the company asking them to set up a way for trappers to sell their furs. Beginning in late 1925, Sears Roebuck & Company, through the Sears Raw Fur Marketing Services, began buying furs from independent, rural trappers. Trappers would mail packages of their prepared muskrat, mink, otter, raccoon, fox, badger, beaver, weasel, skunk, and opossum pelts to a Sears depot. At first there was only one in Chicago, but the company soon increased the number of depots around the country, including ones in Philadelphia, Dallas, Seattle, Memphis, Kansas City, Des Moines, Denver, and Minneapolis.

Sears would grade the pelts and either promptly send the trappers a check or give them credit toward purchases from its general merchandise catalog. If the trapper was unsatisfied with the value Sears gave him, he could return the check and the company would return the furs. The vast Sears catalog carried a line of Victor, Oneida, and Gibbs traps, scents, and pelt stretchers, as well as firearms, ammunition, decoys, and a wide selection of farm equipment and supplies.

In this way, Sears Roebuck became one of the largest fur buying companies in the country. The trappers generally found the company's fur grading to be accurate and the prices paid to be fair, especially for good, large skins. The company had found a way to help their rural customers by giving them a market for their furs that was as close as their mailboxes. Farmers trapped for sport and recreation, but also to control the wildlife population that threatened their crops.

Sears Roebuck mailed more than 7 million copies of an annual publication, Tips to Trappers, a magazine of about 30 pages in length, written and edited by "Johnny Muskrat" (a trapper, as well as a Sears spokesman) "and his trapper friends."

Tips to Trappers had articles and photographs showing the best ways to find and trap animals and prepare their pelts, as well as letters from readers, techniques from renowned trappers, information on state trapping seasons and limits, news on the fur market, and instructions on how to prepare and mail pelts to Sears. Included in each issue were shipping tags for mailing packages to a Sears raw fur depot.

Sears Roebuck also ran the National Fur Show in different cities around the country each year from 1929 to 1958. Pelts that had been submitted to Sears depots during the year were judged at the shows and cash awards (and even new cars) were given for the "best prepared" pelts, regardless of their ultimate value. This helped promote and teach the company's suppliers and clients about the best ways to handle pelts.

Johnny Muskrat also had a regular radio show during the 1920s and 1930s on Sears' own Chicago-based radio station WLS ("World's Largest Store"), and then elsewhere in the country through station affiliates. He and his occasional trapper guest would talk about how to set traps, dry pelts, and other techniques. Muskrat also discussed fur market conditions, tips on camping and hunting, and pioneer life in general, as well as reading letters from his listeners.

Radio station WLS was the voice of the Sears Roebuck Agricultural Foundation, which Sears began in 1924 as a means to increase its outreach to American farmers. The programming on WLS was a mix of music and entertainment (such as its annual sponsorship and broadcast of the "National Barn Dance") designed to appeal to a rural audience, as well as regular shows for farm listeners that were devoted to growing, harvesting, and selling crops.

The Sears Roebuck Agricultural Foundation offered advice and instruction by mail to farmers and their wives who wrote to the company. The Foundation also supported rural agricultural agents, farmers' markets, cooperative associations, 4-H and FFV chapters, agricultural demonstration projects, and scholarships to agricultural colleges.

Sears Roebuck and Company's second president, during the 1920s and 1930s, Julius Rosenwald, was a true philanthropist who viewed the Sears Roebuck Agricultural Foundation not just as a way to capture customers for Sears, but as a means to improve the lives of Americans living in rural communities. He was, for example, responsible for Sears' extensive support for Historically Black Colleges, especially in the South, and for the establishment of almost 5,000 schools for African American children in the region.

After 34 years in the fur buying business, Sears Roebuck decided in 1958 to focus on urban customers and retail stores, and so discontinued, among other things, the Sears Raw Fur Marketing Services and the publication of Tips to Trappers.