Fifty Years of Coca-Cola Television Advertisements

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Image, Coca-Cola advertisement, 1952, Fifty Years of Coca-Cola Advertisements
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Highlights of Coca-Cola television advertisements from the Library of Congress Motion Picture archives are exhibited on this site, with 50 commercials, broadcast outtakes, and experimental footage.

There are five examples of stop-motion advertisements from the mid-1950s, 18 experiments with color and lighting for television ads from 1964, and well-known commercials, such as the "Hilltop" commercial featuring the song "I'd Like to Buy the World a Coke" (1971). Additional resources include the "Mean Joe Greene" commercial (1979); the first "Polar Bear" commercial (1993); the "Snowflake" commercial (1999); and "First Experience," an international commercial filmed in Morocco (1999).

The site also includes a bibliography and links to finding aids for other television commercials at the Library of Congress. While this site is relatively small, it provides a good resource for studying the history of post-World War II consumer culture in terms of content and technique.

Medicine and Madison Avenue

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Image, Ayds ad, Carlay Company Inc., 1953, Medicine and Madison Avenue
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Designed to help users better understand the evolution and complexity of medicinal marketing in the 20th century, this website provides more than 600 health-related advertisements printed in newspapers and magazines from 1910 to 1960. Ads are organized into six categories: Household Products; Over-the-Counter Drugs; Personal and Oral Hygiene; Vitamins and Tonics, Food, Nutrition and Diet Aids; Institutional and Pharmaceutical; and Cigarettes. Over-the-Counter Drugs; Personal and Oral Hygiene; Vitamins and Tonics, Food, Nutrition and Diet Aids provide the largest number of advertisements; the Cigarette category offers only one.

Supplementary materials, such as internal reports from marketing companies, American Medical Association reports and editorials, Federal Trade Commission archival records, transcripts of 1930s radio commercials, and medical journal articles, focus on the production and influence of health-related advertisements. A bibliography provides 80 further reading suggestions. The project highlights materials for case studies on Fleischmann's Yeast, Listerine, and Scott Tissue.

Women of World War II

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Poster, date unknown (World War II)
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In 1943, at the peak of World War II, the United States military inaugurated the Women Airforce Service Pilots, or WASP, program. The program was designed to bring women pilots into the Air Force in light of the growing shortage of male pilots. More than 1,000 women served in non-combat positions, and eventually flew more than 60 million miles for the war effort. In March 2010, these women received the Congressional gold medal, among the highest civilian honors for courage, service, and dedication.

This website presents more than 250 photographs of women in the service during World War II, including 30 of the WASPs. The Women's Army Corp (WACS), Coast Guard SPARS, Navy WAVES (Women Accepted for Volunteer Emergency Service), Army nurses, and women Marines are also included. There are photographs of nine "notable women," such as Jacqueline Cochran, the founder of the WASPs program, and Lieutenant JG Harriet Ida Pickens and Ensign Frances Wills, the Navy's first African American WAVES officers.

Accompanying these photographs is a selection of close to 100 recruiting posters targeted at women. While other websites document the role of women during World War II, this website stands as one of the largest repositories of contemporary photographs of their military efforts.

Temperance and Prohibition

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Cartoon, from Temperance and Prohibition website
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Organized local and national campaigns to reduce the drinking of alcohol in the United States are documented in this site, along with efforts of those opposing Prohibition laws. Includes dozens of contemporary images, speeches, newspaper and journal articles, advertisements, reports, statistical charts, and accounts. Specific topics include the Woman's Crusade of 1873-74, the Anti-Saloon League, the Ohio Dry Campaign of 1918, the evolution of the brewing industry, and Prohibition in the 1920s. Also furnishes material by and about temperance advocate Frances Willard (1838-1898), an annotated list of six related links, and 500-word essays that guide users through the material. A useful collection of resources for those studying late 19th-century and early 20th-century reform battles.

Tobacco Archives

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Image, Philip Morris USA, 1987
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This archive offers more than 26 million pages of documents related to research, manufacturing, marketing, advertising, and sales of cigarettes. It was designed to provide free access to documents produced in States Attorney General reimbursement lawsuits against the tobacco industry. This site consist of links to databases that contain images of documents from the files of Philip Morris Incorporated, R.J. Reynolds Tobacco Company, Brown and Williamson Tobacco Corporation, Lorillard Tobacco Company, The Tobacco Institute, Inc., and The Council for Tobacco Research. Each company website is separately maintained and provides users with detailed instructions on how to view and print documents. Among the millions of documents, users will find print ads, marketing materials from the early 1900s, correspondence, reports, periodicals, and numerous scientific research studies. Those interested in tobacco use among racial or ethnic groups and women, the health risks of tobacco, and tobacco issues in the media will find this site very informative.

Historical New York Times Project: The Civil War Years, 1860-1866

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Designed to provide access to the New York Times for the Civil War years, this website includes reproductions of all pages from the years 1860–1866. For the war years, more than 80 significant articles are arranged chronologically by year. They are also arranged by topic, including battles, military, politics, relations among the States, and social issues. Articles deal with Lincoln's election, inauguration, and assassination; press censorship; abolition of slavery; formation of the Confederate States of America; and Sherman's March to the Sea, among other topics. Presently 23 articles are available that detail the war's aftermath with plans to add more for the year 1866 forward. In addition, users can select any page for any issue published during the decade. Additional material is available for the years 1900 to 1907. Full-text access to the newspaper's complete run is available through the subscription service ProQuest [ID].

American Turning Point: The Civil War in Virginia

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American Turning Point is an online companion to a Virginia Sesquicentennial of the American Civil War Commission exhibit examining the events and impact of the Civil War within the state of Virginia. The travel schedule may permit you to plan a field trip for your class to see the physical exhibit. If not, explore the website (or visit and use the website to reinforce the experience).

Characters gives faces to some of the people who lived through the war in Virginia, while Objects provides access to digital collections and curated items such as weapons, portraits, prints, military orders, and a pocket watch. Virginia Home Front divides the state into federal occupation, no-man's-land, Confederate Virginia, and the Confederate frontier. Each is mapped, and can be selected for additional information including personal accounts from the Civil War period.

Another section, Resources, is similarly worth exploring. The page offers links to lectures, websites, and articles on the Civil War and Civil War collections. The teacher resources largely consist of traveling trunks and outreach programming. Finally, if you're interested in the Confederate capital, consider listening to more than 10 one-minute history audio programs on Richmond.

Ballyhoo!: Posters as Portraiture

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Ballyhoo! presents a concise history of advertising posters and their use of celebrity in the United States, as well as the export of U.S. celebrity to other countries. The website was initially created as an accompaniment to a National Portrait Gallery exhibit which ran in 2008 through 2009.

The site is broken down into an introduction and eight short explanatory sections, each with a two-paragraph essay and four to eight related posters to view.

Virginia Memory

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A project of the Library of Virginia, this website makes many of the library's resources available to the public in digital form. Most resources in its digital collections relate to Virginia history, making this a treasure house for educators teaching Virginia state history.

"Digital Collections" contains the bulk of the site's content. More than 70 collections document aspects of Virginian life and politics from the colonial era to the present day, and include photographs, maps, broadsides, newspaper articles, letters, artwork, posters, official documents and records, archived political websites, and many other types of primary sources.

Topics include, but are far from limited to, modern Virgina politics and elections; the 2007 Virginia Tech shooting; World War II photographs; Works Project Administration oral histories; the 1939 World's Fair; World War I veterans and posters; the sinking of the Titanic; stereographs; the Richmond Planet, a 19th-century African American paper; Civil War maps; official documents related to Civil War veterans; religious petitions from 1774 to 1802; letters to the Virginia governor from 1776 to 1784; Dunmore's War; and official documents from the Revolutionary War. Collections can be browsed by topic and title, and are internally searchable using keywords and other filtering tools.

Other features on the site include the "Reading Room," "Exhibitions," and "Online Classroom." "Reading Room" lets visitors explore a primary source for each day in Virginia history or browse a timeline of Virginia history. There are eight essays on unusual sources in the library's collection as well as on new finds in the library's blog, "Out of the Box."

"Exhibitions" preserves 25 exhibits on Virginia history topics that accompany physical exhibitions at the library. "Online Classroom" orients teachers to the site with a short "Guide for Educators," suggesting possible uses for the website's resources, and offers four source analysis sheets and 30 Virginia-history-related lesson plans, all downloadable as .pdfs. The section also highlights two online exhibits designed to be particularly useful to teachers: "Shaping the Constitution," chronicling Virginians' contributions to the founding of the country, and "Union or Secession?", which uses primary sources to explore the months leading up to Virginia's secession in the Civil War.

An invaluable resource for educators covering Virginia state history, this website should also be of use to teachers covering the colonial period, the American Revolution, and the Civil War generally, among other topics.

The Museum of Broadcast Communications

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The Museum of Broadcast Communications is dedicated to collecting, preserving, and making accessible historical and contemporary radio and television content, as well as artifacts and images documenting the history of broadcasting. To that end, it has amassed a collection of more than 25,000 television programs, 5,000 radio programs, and 12,000 commercials totaling close to 100,000 hours, as well as 1,800 objects and artifacts and 3,500 images from broadcasting history—all of which is available at its Chicago, IL location.

This website presents the more than 7,000 programs and commercials that have been digitized, as well as the entire collection of images, and selected artifacts. These materials include radio programs dating to the 1920s and television programming from the 1940s to the present. All materials are keyword searchable and browseable by select categories.

Those interested in the history of advertising, for example, can browse commercials by 23 categories, including automotive, alcoholic drinks, cosmetics, and leisure and hobbies. Radio and TV can both be browsed by program type, such as adventure, drama, dance, soap opera, and news. Images include headshots, publicity photos, scenes from the sets of television programs, and much more. Users must complete a simple registration process before searching the collections.