Living Room Candidate: Presidential Campaign Commercials, 1952-2008

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Still, from 2008 Democrat campaign commercial "Steel."
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This website presents more than 250 commercials that appeared on American television sets beginning in 1952 to sell presidential candidates to the public. Advertisements from each election, including the 2008 campaigns, are accessible by year as well as by common themes and strategies used over time, such as Commander in Chief, Fear, Children, and Real People. Advertisements are also browsable by issue, such as civil rights, corruption, war, taxes, and welfare.

This collection includes well-known ads such as the Daisy Ad and well-known public figures, such as Harry Belafonte's advertisement in support of Kennedy, as well as many others that may be less familiar in the 21st century. Essays focus on analyzing advertising strategies of major party candidates and a program guide presents a history of the usage of television commercials in campaigns.

1896: The Presidential Campaign

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freesilvercartoon
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The election of 1896 was one of the most contentious in U.S. history. When Republican William McKinley defeated William Jennings Bryan on November 3rd, there were no fewer than six candidates on the ballot and the country was in the throes of an economic depression. This website provides close to 100 political cartoons surrounding the election campaigns.

The website acts like a virtual web of knowledge, with linked words in almost every sentence leading to helpful chunks of information on key themes, political parties and their leaders, print culture, and popular culture. Together, this information sheds light not only on the political situation in the 1890s, but also on the social, economic, and cultural contexts of the era. Special sections are devoted to, among many other topics, the bicycle craze, antisemitism, popular amusements, the Supreme Court, and women's suffrage. An extensive bibliography and a section devoted to teaching suggestions are also included.

American Leaders Speak: Recordings from World War I and the 1920 Election

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Photo, detail from "James W. Gerard. . . ," 1915, American Leaders Speak
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These 59 sound recordings document speeches by American leaders produced from 1918 to 1920 on the Nation's Forum record label. The speeches—by such prominent public figures as Warren G. Harding, James M. Cox, Calvin Coolidge, Franklin D. Roosevelt, Samuel Gompers, Henry Cabot Lodge, John J. Pershing, Will H. Hays, A. Mitchell Palmer, and Rabbi Stephen S. Wise—deal for the most part with issues and events related to World War I and the 1920 presidential election. Additional topics include social unrest, Americanism, bolshevism, taxes, and business practices.

Speeches range from one to five minutes in length. A special presentation, "From War to Normalcy," introduces the collection with representative recordings, including Harding's famous pronouncement that Americans need "not nostrums but normalcy." This site includes photographs of speakers and of the actual recording disk labels, as well as text versions of the speeches.

Presidential Death During the Election Process

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Vice-President James Schoolcraft Sherman
Question

What happens to a U.S. presidential candidate if he/she dies after their respective political party grants them the nomination, and before they are elected? Are there bylaws set up by each individual party that provide procedures for this? Also, is there a historical precedent in U.S. history where this may have happened in the past?

Answer

No presidential candidate of a major party has ever died or withdrawn before a presidential election and no President-elect has ever died or withdrawn after winning the general election, but before taking office.

However, one vice-presidential candidate died after he was nominated, but before the general election, and another dropped off his party's ticket.

The procedures for finding replacements for candidate vacancies are guided by federal and state laws and party regulations. They are not exactly a patchwork, but they have evolved in response to practical problems that have arisen during the presidential elections, and in response to the growth of political parties as integral players in the election process.

In this respect, the procedures for filling vacancies in the parties' nominated tickets are like those that have evolved for the succession of the presidency when the person holding that office vacates it for one reason or another: When William Henry Harrison contracted pneumonia after giving a three-hour-long speech in the snow at his 1841 inauguration and died barely a month later, he was succeeded in office by John Tyler. It was not until confronting the issues raised in the transition of power from Harrison to Tyler that Congress thought through the rules for the succession of the President when the office is vacated during mid-term.

Election Process

The popular vote in the general election actually elects the states' electors who form the Electoral College, which, in turn, elects the president and vice-president of the United States. These electors, chosen nowadays by state party organizations, meet in each state in the middle of December to cast their votes. No Constitutional provision or federal law requires electors to vote in accordance with the popular vote in their states, but the electors are made eligible to vote by being on the slate provided by the party that won the state's popular vote.

They are generally committed to cast their votes for the winner of that popular vote although some states do not require them by law to do so. These votes are sent to Congress. The Congress meets in joint session in the House of Representatives to tally electoral votes on a date close to inauguration day. The President of the Senate certifies the outcome, and when that is done, the President and Vice-President can be sworn in soon thereafter.

The procedures for conducting the Electoral College voting were changed substantially by the 12th Amendment, adopted in 1804, so that each elector would vote twice—once for President and once for Vice-President. Before that, the Vice-President was whoever received the next highest number of electoral votes after the person who won the presidency. The earlier arrangement had created unnecessary confusion and political intrigue in the preceding elections. The new arrangement did not meet every difficulty: When no candidate receives a majority of the electoral votes, Congress has to decide the winner.

Filling a Vacancy: From the Nomination to the Electoral College Vote

Since the time of Andrew Jackson's run for the presidency in 1828, individual political parties have had the job of filling any vacancy on their national ticket, either that of their presidential or vice-presidential candidate. If one of their candidates vacates the ticket after they are nominated, either because of death or withdrawal, the party selects a replacement.

Both the Republican and the Democratic parties have rules in their bylaws governing how to fill the vacancy. The Party Chair calls a meeting of the National Committee, and the Committee members at the meeting vote to fill the vacancy on the ticket. A candidate must receive a majority of the votes to win the party's nod.

The same process would happen if the vacancy were to occur after the general election but before the Electoral College voting. If a vacancy should occur on the winning ticket, it would then be the party's responsibility to fill it and provide a candidate for whom their electors could vote.

Vacancies of Presidential Candidates

A vacancy could occur at the top of a winning ticket during the period after the electoral votes had been cast but before the President-elect had been sworn in. Perhaps the closest the country has come to confronting this was during the widespread anxiety as the 1861 inauguration of Abraham Lincoln approached, that he would be assassinated before he could take office, or that the counting of the electoral votes (at that time occurring on the morning of the inauguration, which, in those days, occurred on March 5) would be disrupted by Southern pro-slavery sympathizers, neither of which happened.

No President-elect has in fact failed to be sworn in. Nevertheless, the rules for what would happen if a President-elect were to be unavailable to be sworn in actually became a part of our law with the adoption of the 20th Amendment in 1933. This amendment was passed primarily to shorten the length of time between the general election and the beginning of the new administration (inauguration day was moved from March to January). But it also specified that if, at the time of the inauguration, the President-elect has died, then the Vice-President-elect becomes President, and if a President has not yet been qualified by that time, then the Vice-President-elect acts as President until a President has been so qualified. The concern was that, since inauguration day was moved earlier, provision had to be made to cover cases in which the Electoral College vote did not prove decisive and the winner had to be chosen through a possibly lengthy series of votes in Congress.

In the election of 1872, Horace Greeley was the Democratic nominee for President, but the Democrats lost the general election to the Republican ticket, headed by Ulysses Grant. After the popular vote, but before the Electoral College vote, Greeley died. Because the Democrats had no chance of winning the election, given the outcome of the popular vote and the number of electoral votes already secured by Grant, the party did not bother to stipulate to their electors who an official replacement candidate would be, and most of the Democratic electors in the states that the Democrats had won cast their votes for people other than whom their party had nominated.

Vacancies of Vice-Presidential Candidates

In 1912, James Sherman, the Republican candidate for Vice-President (and the incumbent Vice-President under William Howard Taft) died on October 30 of kidney disease, a few days before the general election on November 5. The Republican National Committee scheduled a meeting to be held after the general election, on November 12, to select a successor, and Sherman's name remained on the ticket for the general election. The Republicans lost, however (the Democratic ticket of Woodrow Wilson and Thomas Marshall won), and decided on November 8 not to meet as they had planned because voters only chose eight Republican electors, in Vermont and Utah. These electors did meet later, however, and, acting without instructions from the RNC, voted to replace Sherman's name on the ticket with that of Columbia University President Nicholas Butler of New York. This was a purely formal act with no practical consequences for the election.

During the 1972 presidential campaign, Democrat Thomas Eagleton was Senator George McGovern's vice-presidential running mate for only 18 days. Eagleton dropped out of the race acknowledging that he had been hospitalized three times in the 1960s for depression and stress, and that he had undergone electric shock therapy. McGovern selected the Peace Corps Director, Sargent Shriver, to replace Eagleton, but to actually place Shriver on the ticket, the Democratic National Committee met and chose him in the first week of August. The Democrats lost the general election in November to the Republican candidates, Richard Nixon and Spiro Agnew.

Bibliography

Republican Party Rules, as adopted by the 2004 Republican National Convention August 30, 2004, Rule 9. as amended by the Democratic National Committee, February 3, 2007: Charter, Article 3, Section 1; Bylaws, Article 2, Section 1; Bylaws, Article 2, section 7(c); Bylaws, Article 2, section 8(d); Bylaws, Article 2, section 8(f); Bylaws, Article 2, section 8(g).

http://electoralcollegehistory.com/electoral/crs-congress.asp Thomas H. Neale, Library of Congress, Congressional Research Service, "Election of the President and Vice President by Congress: Contingent Election."

http://www.archives.gov/federal-register/electoral-college/faq.html#popular National Archives, Frequently Asked Questions about the Electoral College.

Television News of the Civil Rights Era

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Image for Television News of the Civil Rights Era
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In the 1950s and 1960s, the Civil Rights Movement was covered on news stations around the country. This website provides 230 of these video clips from two local television stations in Roanoke, Virginia. Clips feature both national events, such as the speeches of Martin Luther King, Jr. and John F. Kennedy, as well as footage of local school desegregation, protests, and interviews on the street.

Accompanying this footage are 14 oral histories (several from Virginians with firsthand knowledge of the Prince Edward Public Schools closing), and 23 documents that chronicle the official development of Massive Resistance in Virginia, in particularly the involvement of Senator Harry F. Byrd. "Essays and Interpretation" provides important historical context and analysis, with detailed pieces on "Virginia's Massive Resistance to School Desegregation" and the development of television news coverage of the Civil Rights Movement in Virginia and Mississippi.

Lincoln Forgery

Description

Wes Cowan of PBS's History Detectives talks to Mary Lincoln's biographer, Jean Baker, at the Abraham Lincoln Museum in Springfield, IL, about Mary Lincoln's interpretation of the role of First Lady.

Hayes Presidential Center [OH]

Description

The Hayes Presidential Center contains the residence of Rutherford B. Hayes, 19th president of the United States, a library and museum, and the tomb of the president and his wife Lucy Webb Hayes. Hayes's uncle, Sardis Birchard, named the site Spiegel Grove from the German word for mirror. It was based on the reflections from the pools of water under the trees. The homestead, a stately mansion, is furnished in late 19th-century style. The library and museum building houses the personal papers and mementos of the Hayes family, the Civil War, and the White House. Hayes's tomb is encased in a monument of Vermont granite from his father's farm.

A second website for the Presidential Center can be found here.

The center offers exhibits; tours; research library access; lectures; and recreational and educational events, including living history events.

Harding Home, Museum, and Tomb [OH]

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Warren G. Harding launched himself into the White House in 1920 with his famous "front porch" campaign, which he conducted from his Victorian home in Marion, OH. The restored house was built in 1891 and contains almost all original furnishings owned by President Harding and his wife Florence. Adjacent to the Harding Home is a press house used during the 1920 campaign which now serves as a museum dedicated to President and Mrs. Harding's lives. Located two miles from the Home and Museum is the Harding Tomb, a circular monument of white Georgia marble containing the remains of President and Mrs. Harding, set in 10 acres of landscaped grounds.

An individual website for the Harding Tomb can be found here.

The house and museum offer exhibits, tours, and educational programs; the tomb is open to the public.

Grant Birthplace [OH]

Description

Ulysses S. Grant was born 27 April 1822 in picturesque Point Pleasant near the mouth of Big Indian Creek at the Ohio River. This restored one-story, three-room cottage, which was built in 1817, was next to the tannery where Grant's father worked. The small cottage is furnished with period items. At one time the birthplace made an extensive tour of the United States on a railroad flatcar and was also temporarily displayed on the Ohio State fairgrounds.

The site offers tours.